Estudia a la UdG

• CE1 Idear, promoure i aplicar instruments i tècniques de planificació i direcció del turisme
• CE2 Aplicar, de manera reflexiva i crítica, metodologies d'investigació transdiciplinar i multidisciplinar a la realitat turística
• CE6 Identificar les noves tendències en el turisme per promoure, de manera creativa, l'adaptació als nous escenaris
• CG1 Comunicar-se oralment i per escrit sobre temes de l'especialitat de turisme de forma original i creativa, adaptant a l'auditori o als destinataris (audiències espertes i no expertes ) i utilitzant els suports i/o recursos que fan més eficaces les produccions orals

1. Consumer external influences: demography, economy, expectations, culture, social structures and reference groups.

2. Consumer internal influences: perception, learning, personality, self-concept, lifestyle and attitude.

3. Purchase process

4. The stages of loyalty

5. The antecedents of Loyalty: Trust, Satisfaction and Perceived Value.

• Alonso and Grande (2004). Comportamiento del consumidor (5th). Madrid: Esic. Catàleg
• Florian and Guinaliu (2005). The influence of virtual communities on distribution strategies in the Internet. Internatonal Journal of Retail & Distribution Management, 33(6), 405-425 Catàleg
• Forgas, Moliner, Sánchez and Palau (2010). Antecedents of airline passenger loyalty: Lox cost versus traditional airlines. Journal of Air Transport Management, 16(), 229-233 Catàleg
• King, Chung and Lee (2011). The effects of perceived trust on electronic commerce: Shopping online for produ. Tourism Management, 32(2), 256-265 Catàleg
• Lee, Graefe and Burms (2007). Examining the antecedents of destination loyalty in a Forest Setting. Leisure Sciences, 29(), 463-481 Catàleg
• Oliver, R.L. (1999). Whence consumer Loyalty?. Journal of Marketing, 63(), 33-45 Catàleg
• Park and Yoon (2009). Segmentation by motivation in rural tourism: a Korean case study. Tourism Management, 30(), 99-108 Catàleg
• Yuksal, A., Kilinc, U.K. and Yuksal, F. (2006). Cross-national analysis of hotel customers attitudes toward complaining . Tourism Management, 27(), 11-24 Catàleg
• Zhang and Leung (2006). A model of factors affecting convention participation decision-making. Tourism Management, 28(), 1123-1127 Catàleg
• Williams and Soutar (2009). Value satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research, 36(3), 413-438 Catàleg

Activitats d'avaluació:

Case studies and exercises: The final mark of this is the average of the case studies and exercises carried out in class or at home during the subject. If any of the exercises or case studies is not handed in the mark will be 0.
A minimum of 5 out of 10 on each of the evaluation part is required to calculate the final mark

Criteris específics de la nota «No Presentat»:
The Student will have a NO SHOW (NO PRESENTAT) if
- The final written essay is not presented.
- If any of the case studies or exercises are not handed in.

Avaluació única:
In case that the student will not follow the evaluation can submit a FINAL Assingment + a video of her/ his oral presentation. The mark will be weighted as follow: 80% the final paper and 20% for the video.

Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0.
A 5 out of 10 is needed to pass the course.

Tutorial hours are made under appointment via e-mail. If needed skpye meetings, google meets can be scheduled as well for that purpose.

The lecturer encourages all the students to apply for tutorials in case they need to resolve questions, doubts, etc.

Communication through Moodle, e-mail and other platforms can apply during the course. As well as face to face reunions if needed.

The first day of sessions more specific literature will be given