Estudia

• Analitzar i crear nous productes i serveis turístics i hotelers de manera independent, innovadora i empresarial
• Analitzar els resultats de la política de l'activitat turística i hotelera, traslladant als objectius interns i fent plans concrets per a la seva implementació en els nivells de la funció departamental o de negoci.
• Dissenyar, controlar i millorar els processos de planificació i organització l'activitat turística i hotelera
• Conèixer i estudiar les tècniques de la gestió econòmica, comptable i financera de l'empresa hotelera i de restauració
• Dur a terme procediments d'anàlisi i síntesi per interpretar l'activitat hotelera i de restauració
• Desenvolupar la capacitat de diagnosticar i resoldre problemes mitjançant la recerca d'informació de diferents fonts per tal de prendre les decisions més encertades
• Utilitzar els idiomes estrangers estudiats com a vehicles normalitzats de comunicació internacional
• Identificar i seleccionar documentació jurídica actualitzada mitjançant la utilització de bases de dades jurídiques i compendis legislatius

1. The Franchise. Introduction and Definition.

2. Advantages and disadvantages. Franchise Basic Ingredients. Disclosure documents. Evaluating a franchise. Types of fees. Structure for a franchise. The franchise legal stages.

3. What Support Can You Expect from the Franchisor? The operations manual. Franchisee training program. Marketing manual. Franchise Business Plan and Financing. Effective development of a franchise support organisation.

• Michael H. Seid, Joyce Mazero (2017). Franchise Management For Dummies . For Dummies.
• Busker David (2019). Franchise Vision: Transform Your Future Throu Franchise Ownership. Fourth Wabe Publishing,LLC.
• Khaled Abdel Aziz Mohamed El-Sayed, BSc., MSc., MPhil. (2011). Hotel Franchise Agreements and the Psychological Contract. Cardiff School of Management.
• Li, Bernoff (2008). Groundswell: winning in a world transformed by social technologies. Harvard Business Press.
• Martuza, Michael (2014). The Franchise Rules. CreateSpace Independent Publishing Platform.
• (2021). Conceptualizing Business Models of International Hotel Chains. Revista Economica , 73(2), 89-97. Recuperat , a https://web.a.ebscohost.com/
• Hotel Franchising in the Time of COVID-19. Recuperat , a https://www.lexology.com/library/detail.aspx?g=69764c9b-342a-4ed8-8c83-79cd4d18d014
• Hotel Franchising in Europe 2019 – The Push Continues for New Ways to Expand. Recuperat , a https://www.hospitalitynet.org/opinion/4094269.html
• Franchising. Recuperat , a https://www.franchising.com/
• Entrepreneur. Recuperat , a https://www.entrepreneur.com/
• Franchise Direct. Recuperat , a https://www.franchisedirect.com/
• How Much Mcdonald's Franchise Owners Really Make Per Year. Recuperat , a https://www.youtube.com/watch?v=kr_iqkRcLHU
• Hotel franchise and Brand Management : What Role for the Brand?. Recuperat , a https://www.youtube.com/watch?v=lShMaovYPJ8&t=32s
• Without a franchisee, you don’t have a franchise business | Wyndham x Hospitality ON. Recuperat , a https://www.youtube.com/watch?v=N9ScvJyte3U
• Els 4 pilars per tenir una franquícia d'èxit. Recuperat , a https://llagurt.com/ellagurt/franquicies1

Activitats d'avaluació:

Types of evaluation

The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

For Continuous Evaluation, a minimum of 80 % class attendance is required, regardless of any justification for non-attendance. Only those absences which are reported by the Academic Board of Directors will not be counted as non-attendance. Students who do not meet the attendance requirement will lose the benefits and partial grades of Continuous Evaluation and must sit a global evaluation, without any further re-sit.
In the event that a non-attendance reported by the Academic Board of Directors affects an assessment activity, an alternative will be considered to the extent that the activity requires it.

In the case of students with special needs and whose situation has been communicated by the Academic Direction, an appropriate adaptation of the evaluation will be considered in order to guarantee equal opportunities.

The final marks of Continuous Evaluation will be communicated before the end of the teaching period, and in any case before the Global Evaluation period begins.

Both in Continuous Evaluation and in Global Evaluation there is an option of re-evaluation (re-sit) if the passing grade is not reached; the conditions are detailed below. Any fraudulent practice in any of the evaluable exercises, presentations, tests, exams, etc. will result in a zero fail mark in the subject and the student will not be entitled to any further re-evaluation for this course.


1. Continuous evaluation:
55% Case studies
35% To invent a hotel or restaurant brand and develop all the necessary elements to launch the franchise
10% Participation, communication and attention during the classes.

The system of Continuous assessment is only possible for students with a minimum of 80% attendance February to May, regardless of justifications.

Students who fail the Continuous assessment will be re-evaluated in the Global Re-sit Exam (Reevaluación). This exam includes all the work covered from February to May. The Exam consists of a written exam.

Continuous Assessment students who do not have 80% attendance will be evaluated in the Global Re-sit Exam (Reevaluación). This exam includes all the work covered from February to May. The Exam consists of a written exam.


2. Global evaluation: 100% Final Exam.

These students must sit the Global Exam in May. This exam includes all the work covered from February to May. The Global Exam consists of a written exam.
The students who fail the Global Exam will be re-evaluated in the Global Re-sit Exam (Reevaluación).


3. Global Re-sit Exam: 100% Final Exam.

The Global Re-sit Exam consists of a written exam.

Criteris específics de la nota «No Presentat»:
A student who fails to sit at least one of the evaluations mentioned above (continuous evaluation activities and/or global exams) will be qualified “No presentado”.

Avaluació única:
The ordinary evaluation system is Continuous Evaluation for all students. Global Evaluation (no class attendance required) is limited to students from previous courses and, in some very special cases, students who are explicitly authorized by the Academic Board of Directors to undergo global evaluation in this subject.

Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0

Tutorial meetings can be requested by sending an e-mail directly to the teacher of the subject. Tutorials may be carried out either in person or remotely through an appropriate channel.

During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an e-mail will be sent to the whole class or to the students concerned.

The subject of Franchises is a subject that will help you understand the structure and way of working of the large hotel and catering chains that you will find in your working life. Among the 50 largest franchises in the world, 20 are from our sector.

The program is designed to maximize the transfer of knowledge about franchising with a combination of lectures, presentation of concepts by students, discussions and case studies.
Students will work in small groups to learn how to develop their strengths, correct their weaknesses, and develop their leadership qualities. Elements that you can then put into practice in your professional development.
At the end of the program, students will be able to:
• Determine Critical Success Factors for Managing a Franchise
• Leverage emerging trends in the franchise industry
• Gain the knowledge, skills, and analytical skills needed to succeed in franchising
Students will gain critical knowledge, practical knowledge and analytical skills necessary to succeed in franchising.