1. 1. Strategic financial planning.
1.1. Main goals.
1.2. How to implement planning.
1.4. Financing alternatives and possible decisions.
2. 2. Business finance.
2.1. Introduction and objectives.
2.2. Revenue management.
2.3. Investment Budget.
2.4. Sources of finance.
3. 3. How to implement strategic forecast.
3.1. Operating Income forecasted (Operating Profit).
3.2. Cash Flow projections (Financial needs).
3.3. Capital Budget (Applications and Sources of financing).
3.4. Balance Sheet forecasted (Stability degree).
4. 4. Case study I.
4.1. Case study Hotel Anextia.
4.2. Strategic viability and profitability analysis.
4.3. Proposals and conclusions.
5. 5. Case study II.
5.1. Case study Newness Hotel.
5.2. Strategic viability and profitability analysis.
5.3. Proposals and conclusions.
6. 6. Strategic company´s valuation.
6.1. Building successful strategies.
6.2. Main valuation methodologies.
6.3. Discounted Cash Flow (D.C.F.).
6.4. Residual value.
6.5. Shareholders value.
7. 7. Strategic company´s valuation.
7.1. The Weighted Average Cost of Capital (WACC).
7.2. Cost of equity funds.
7.3. Risk factor.
7.5. Other value indicators: the multiples (PER, PBV, PSR).
8. 8. Case study III.
8.1. Case study to develop (students).
8.2. Group presentations.
8.3. Summary of key points.
9. 9. Strategic Management.
The course Strategic Management integrates the whole previously acquired knowledge in management; with a strong base in managerial finance we will develop new tools to face different business situations and environments to take appropriate strategic decisions from the business perspective.
The methodology followed is eminently practical, combining the introduction of theoretical concepts and criteria with practical application to the cases studies based on real company problems, to be discussed and solved in class.
We focus on the "learning by doing" approach, so it is essential that students not only understand the concepts, but mainly its practical applicability. In this sense, each class session is structured dynamically, combining explanations of basic concepts, work in small groups and the final joint debate on the main conclusions of case studies, as well as highlight possible clarifications.