1. 1 Vision Revenue and Yield Management
2 How new technologies are changing this subject
2-1 Cloud computing
2-2 Web 2.0 Business Model
2-3 Mobile and Wearable computing
3 Strategic Marketing
3.1 Segmentation, Servuction and Pricing
3.2 Chain of Value
3.3 Statistics for Revenue Managers
4 Strategic Finance
4.1 Accountancy Segments
4.2 Key indicators: RevPar, GopPar…
4.3 Bermuda triangle
Individual questions will represent 30% of the final grade.
Individual study cases will represent 30% of the final grade.
A group project presented in front of the class, complemented by comments about the other group’s projects. This activity represents 40% of the final grade.
If the student fails the previous activities, they will be able to do a final test which will represent 100% of the final grade.