1. Culture and marketing: an introduction
2. Marketing model for the arts
3. Market research in cultural industries
4. Production and consumption of culture
5. Segmentation, positioning and competition in cultural markets
6. Pricing strategies and sales promotions
7. Integrated marketing communications: advertising, media selection
8. Digital marketing and the arts
1) Final grade will be calculated according to the evaluation criteria (see "Criteris d'avaluació")
2) The Final EXAM will be executed in January, during the 1st call of exams.
3) There will be a RESIT (only for the FINAL EXAM), during the 2nd call of exams.
Criteris específics de la nota «No Presentat»:
NOT PRESENTED: the student was not physically present on the day and time scheduled for the exams