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Identificació

Dra.  ZERVA , KONSTANTINA

Plana personal

Categoria
PROFESSORA AGREGADA
Departament
EMPRESA
Àrea de coneixement
COMERCIALITZACIÓ I INVESTIGACIÓ DE MERCATS
Institut
INSTITUT DE RECERCA EN TURISME (INSETUR)
Grup de recerca
Laboratori Multidisciplinar de Recerca en Turisme
ORCID PRC:
0000-0003-4161-8782

Currículum abreujat

Dr. Konstantina Zerva is a Lecturer of Marketing and Market Investigation at the University of Girona, Spain. She received her PhD from the Autonomous University of Barcelona and her PhD thesis was related to the social exchanges regarding music consumption. She has published in indexed journals, such as Tourism Management and Acta Sociologica. Her current research interests include the analysis of niche tourism market segments, social marketing and theories of social exchange, through the use of qualitative methods of data analysis.